Juicy Couture Handbags - Chic LA Fun
Juicy Couture was originally called Travis Jeans and specialized in maternity wear, especially comfortable jeans. It was founded in 1994 by Pamela Kaist-Levy and Gela Taylor - the wife of John Taylor from the 80’s pop band Duran Duran).
Their first product line were maternity jeans. They took old pairs of Levi jeans and placed elastic around the waist to make comfortable pregnant pants. When Melanie Griffith was sighted wearing them, the jeans became an overnight success.
1999 saw Juicy release its now trademark track suit range. No longer were tracksuits dull and boring. The Juicy range showed off a woman’s curves and with “Juicy” printed on the rear, they were cheeky too.
Considered the very first “sexy tracksuit” with celebrity appeal, it ensures that you look like you’ve just been to the gym with Madonna. In fact, Juicy Couture’s success has been due to the use of celebrity power. As Jennifer Lopez, Cameron Diaz and Britney Spear began to be photographed wearing their tracksuits, Juicy Couture was catapulted into designer status.
The company’s advertising relies exclusively on celebrities. Juicy gives free lines of clothing to celebrities and let their photographs in magazine do the rest.
In 2003, Liz Claiborne bought the company for $53 million. It is now one of Claiborne fastest growing brands, with revenues quadrupling. Skaist-Levy and Taylor still remain as co-presidents of the company.
The Range of Juicy Handbags
Are you a celebrity looking for a handbag to carry your small dog in? The Embroidered Terry Pet Satchel is the ultimate in designer pet carriers, with mesh windows, a comfy cushion and leather trims. You and your dog will look great!
For a more traditional designer look, the ‘Link Tycoon’ Bowler Bag has a chunky chain, logo detail at the front and textured leather.
The ‘Daisy - Baby Fluffy’ is just that and is a fantastic choice for that rich, LA celebrity look. An embroidered terry satchel, it features wooden beads, logo charms, buckled handles and leather piping.